Catch every lead.
In about a minute.
Meet Gary, the AI setter that texts your inbound leads instantly and calls in about a minute, qualifies them on the spot, and books straight to your calendar. While your competition is still drafting their reply.
Every broker enquiry, answered in about a minute
The problem
Every minute between inquiry and first contact
destroys conversion.
0h
Average time to first response on a new lead across the industry. Most have moved on by then. (BrokerEngine)
0%
Of leads are never contacted at all. Not slow. Never. Every one of them was money left on the table. (BrokerEngine)
0 min
Gary is on the phone with them in about a minute. Every lead. Every time. While your competition is still noticing the email.
How it works
Three steps. Zero hand-holding.
Plug it into the CRM you already use. We handle the rest.
Lead lands in your CRM
Web form, Facebook, Google, referral, anything. The moment a lead enters your pipeline, the trigger fires.
AI setter texts instantly and calls in about a minute
Australian voice. Qualifies on your script. Handles objections. Books straight into your calendar. Sends an SMS in parallel for the lead who can't pick up.
Qualified appointments hit your calendar
You wake up to booked discovery calls with leads who said yes. Full transcript and call summary attached to every contact.
Why BFD
We don't sell tools.
We hand you a working setter.
Set up in days, not months. We configure the agent, write the script, wire the workflows, and stay close while you ramp.
Built for AU mortgage & finance brokers
We work with Australian mortgage and finance brokers. The setter knows your loan products, your objections, and your compliance lines.
Plugs into your existing CRM
GoHighLevel native. Syncs contacts, tags, custom fields, and calendar bookings. Works with your existing pipelines and workflows.
Australian voice, hours-aware
Sounds local. Knows public holidays. Respects DND, calling hours, and weekends. Never embarrasses you in front of a lead.
Full transcript on every call
Every conversation is recorded, transcribed, and summarised. Booked, not booked, why. Pushed back to your CRM as a contact note.
Run the numbers
What it's worth on your numbers.
Slide your inputs. Built on a conservative 2.5x conversion lift from replying in minutes instead of hours. Nothing fancy.
You recover
$150,000
/ month
How we compare
Versus the alternatives.
Honest table. We're not the only option, and we're not right for everyone. Here's where we sit.
| You today | Hire an SDR | Build it yourself | BFD AI Setter | |
|---|---|---|---|---|
| Time to first contact | 30 min – 4 hrs | 2 – 8 hrs | Hours to days | ~1 minute |
| Coverage | Office hours | Office hours | Whenever you remember | Instant text, calls in hours |
| Monthly cost (AU) | Lost revenue | $5–8k | $200/mo + 40hrs build | From $599/mo |
| Setup time | — | 4–8 weeks | 6–12 weeks | 5 business days |
| Lock-in | — | 3–12mo contract | Self-imposed | Month-to-month |
| Calls recorded + summarised | No | No | If you build it | ✓ Yes |
Pricing
Start with a pilot. Scale when it pays for itself.
30-day Pilot
Gary on your real inbound for a month. Credited 100% to setup if you continue.
Get startedFounding Client
$0 setup, rate locked 12 months. Three founding spots, then it's gone.
Get startedStandard
$1,500 setup. Monthly scales with your lead volume and team size.
Get startedGet started
Plug in your details. We'll be in touch within the hour.
We'll book a 30-minute call to look at your current lead flow, confirm Gary is a fit, and walk you through the 30-day pilot.
Prefer to talk first?
Book a discovery call →FAQ
Common questions
Will it actually sound human?
+
Yes. We use a current-generation conversational voice model with an Australian accent, natural turn-taking, and real interruption handling. Most leads can't tell. The few who ask, we tell them straight up.
What CRM does this work with?
+
We're GoHighLevel-native. If your CRM can fire a webhook on new lead, we can wire it in. Onboarding typically takes 2-5 business days end-to-end.
What happens to leads outside business hours?
+
The setter sends an SMS straight away acknowledging the inquiry, then calls during your configured calling window the next morning. You set the hours, the timezone, and the calling cadence per pipeline.
What if a lead asks something off-script?
+
The setter is allowed to handle FAQs and objections within a defined boundary. Anything outside that boundary, it books a call with you and you handle it. We tune that boundary in the first week of the pilot.
Do I own the calls and the data?
+
Yes. Recordings, transcripts, and contact data sit in your GHL account, your phone numbers, your storage. We're a setup and ops layer, not a data middleman.
What if I want to cancel?
+
Standard is month-to-month after the pilot, cancel anytime. Founding clients lock their rate for 12 months in exchange for $0 setup. Either way, we hand you the working configuration if you want to take it in-house.